An SEO strategy aims to improve a website’s visibility in search engines such as Google and Bing.
A strong SEO strategy will:
- Boost the positions for any existing keywords that your website is already showing up for in search engine results pages (SERPs).
- Increase the visibility and impact of SEO within your company. To get the most out of your team and to boost SEO, take into account resource and budget constraints.
- Prescribe some combination of SEO initiatives, potentially including:
- Using content marketing to increase the reach of your organic search rankings.
- Fixing any technical website issues that could be negatively impacting page load times (ex. PageSpeed), search engine crawl ability, or user experience.
- Boosting your website’s backlinks from authoritative websites using efficient social media and online PR techniques.
Steps towards a Better SEO Strategy
- Crawl your site to identify on-page and technical SEO issues
- Assess your competitors’ SEO strategies
- Create SEO goals and align your teams
- Build an SEO report or dashboard
- Iterate through technical SEO fixes
- Optimize existing content for search engines
- Identify new content opportunities through topic research
- Amplify your content on social media, and investigate backlink opportunities
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